Shoe and apparel manufacturer Saucony steps things up a notch with some striking design work and powerful visuals:Īs you scroll down the page, it animates between chapters with different pieces of the brand’s story and history (note the chapter navigation tabs at the bottom):
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Password manager and security solutions provider Dashlane uses their page to not only talk about what they do, but to actually demonstrate their impact using hard data: Plus, the simple navigation bar works well to make it easy to move around the page, too: One small touch to take away from Toyota is considering putting people front and center, rather than products, on these pages (they’re about the people that make up your company, as much as they’re about what you make or sell, after all). Hardware store chain Home Depot’s example here is straightforward, yet infuses strong imagery and the brand’s voice and tone well to rise above being generic.įor example, rather than a basic “About Home Depot” headline, it works in language that appeals to their brand (being built from “right materials,” an appropriate allusion for a hardware store). There are all different types of companies represented too, from simple-yet-effective designs, to more complex examples. To give you some ideas, here are some samples to check out. So, what exactly do these pages look like when they’re done well? Taking a Look at Five About Pages That Got it Right Generally, they’re found in website footers:Įvery company claims to have core values and some kind of differentiator that makes them different than other companies out there.īut, no other company on Earth shares your exact story, or your specific reason for being in business in the first place.Ĭonveying that difference and giving people a reason to care about you more than your competition can make the difference between someone making a one-time purchase and forgetting who you are, to becoming a loyal brand advocate.Ĭertainly, that’s a lot of weight to put on one website page, and it takes more than just one page to become a beloved brand (like having a good product and an actual mission, things no amount of content can cover up).īut, they do help, and they’re great because they let you put that story front and center. Essential pages for establishing who you are and what you’re about.Get it right, and they go from a line item no one looks at, to an essential element of telling your company’s story. That’s selling those pages short, though. But, because of this, they’re occasionally treated like nondescript pieces of content, created to fulfill a requirement on a checklist. That sounds straightforward enough, right? In simplest terms, it’s a page on your website that explains what your business does.
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